Multimedia

Introduction

Multimedia Response Questions on the Chisquares platform allow respondents to capture and upload images, videos, or audio files as part of their survey response. This feature enhances data collection by incorporating real-time visual and audio elements, making it ideal for research that requires user-generated content.
This manual provides a comprehensive guide on setting up and managing Multimedia Response Questions, including basic setup, advanced features, and best practices.

Features of Multimedia Response Questions

• File Upload Options: Supports image, video, and audio file uploads.
• Real-Time Capture: Allows respondents to record or capture media directly within the survey.
• Mandatory Response Setting: Option to require respondents to submit a multimedia file before proceeding.
• File Size and Format Restrictions: Define acceptable formats and file size limits.
• Preview Functionality: Enables respondents to review their uploaded media before submission.
• Metadata Collection: Collect additional details such as file timestamps, geolocation (if enabled), and device type.

Use Cases

The Multimedia Response Question type is ideal for collecting audio, video, image, or document-based feedback directly from respondents. It allows users to go beyond text and capture real-world, user-generated content—making it especially valuable in research, validation, storytelling, and field studies.

Common use cases include:

• Participant Testimonials: Gather personal video or audio messages.
  Example: “Please record a short message describing your experience using our app.”

• Field-Based Research: Collect images or audio from remote locations.
  Example: “Upload a photo of your study environment or worksite.”

• Creative Submissions: Allow users to submit design files, sketches, or demo reels.
  Example: “Upload your project presentation or video pitch.”

• Voice of the Customer: Capture unfiltered, vocal insights for qualitative analysis.
  Example: “Share an audio clip explaining your favorite product feature.”

• Verification or ID Confirmation: Upload required documents or identity proof.
  Example: “Attach a photo of your government-issued ID.”

When to Use Multimedia Response Questions

Use Multimedia Response Questions when:

• Text-based input is not sufficient to capture the full richness or nuance of the data.
• You're gathering qualitative, expressive, or demonstrative content (e.g., interviews, observations).
• You want to enhance engagement through voice or visual storytelling.
• You require visual proof or context for a response (e.g., document scans, real-time uploads).
• You aim to include accessibility-friendly formats such as spoken-word entries.

Scenario-Based Example
A university-led social research project is studying the emotional tone of Gen Z social activism. Participants are asked:

“Record a short video describing a cause you're passionate about and how you’ve taken action in support of it.”

This allows researchers to analyze voice tone, facial expression, and message delivery—providing rich contextual data that text alone could not capture.

Basic Setup

1. Question Text

• Define the prompt to instruct respondents on the type of multimedia content required.

2. Response Type

• Choose from image, video, document, or audio as the expected response format.

3. Mark as Required (Optional)

• Toggle “Required” to make it mandatory.

4. Add Media (Optional)

• Upload an image, video, or audio file (max 4MB) to support the question prompt.

Step-by-Step Guide

Step 1: Create a New Question
To begin creating a Multimedia Response question:

1. Log into your Chisquares Investigator Portal.
2. Navigate to the Survey Design section.
3. Click on the Create a New Question button.

Step 2: Select the Question Type

1. In the question type section, select Open-ended Questions.
2. Choose Multimedia Response from the list of available question types.
3. Click Use Selected questionnaire item.

Step 3: Add Your Question

1. After selecting the Multimedia type, you will be prompted to add your question. Enter your question in the provided text box.
   Example:Use the tools below to record or upload a response:
   Can you record a short audio clip sharing your thoughts on how the "YOLO" (You Only Live Once) philosophy has influenced the lives of young people in society?

2. Apply formatting using the toolbar.

3. You must also add a label to help identify the question within your survey.

Step 4: Define Response Settings

1. Select Response Type: Choose from image, video, audio, document (PDF, XSL, CSV, PPT, DOC), or any format.

Step 5: Add Media (Optional)
You can upload media (images, videos, or audio files) to accompany the question. Here’s how:

1. Click the paperclip icon at the top-right of the panel.
2. Upload your media file (must be under 4MB).
3. Once uploaded, choose the alignment for the media (left, right, or center). The default text overlay will say, “View the media below, then answer the following question.”

Preview Mode

Before finalizing the Multimedia Response setup, it’s important to preview how it will appear to participants.

1. Click the Preview button to see the question as participants will view it.
2. Make sure all options, media, and settings look as expected.

Final Step: Push to Questionnaire

Once you are satisfied with your Multimedia Response setup:

1. Click Push to Questionnaire to add the question to your live survey.
2. If you need to make edits later, you can always return to the question editor to make changes.

Example Question Setup

Question
Use the tools below to record or upload a response:
Can you record a short audio clip sharing your thoughts on how the "YOLO" (You Only Live Once) philosophy has influenced the lives of young people in society?

Option Setting

• Response Type: Audio (MP3, max 50MB)

Additional Features:

• Required: No
• Add Section Header (Optional): Toggle this switch to add a section header to the question for context or grouping.
• Add Footer Prompt (Optional): Toggle this switch to include a closing note or prompt at the bottom of the question.

Multimedia Response Question Added

Multimedia Response Question Pushed Preview

Multimedia Response Question Appearance on the Participant Portal

Value Proposition on the Chisquares Platform

Chisquares delivers a robust multimedia capture system that blends user-friendly input methods with research-grade configuration options, empowering researchers, designers, educators, and marketers to collect authentic participant-generated media.

Key platform-specific advantages include:

• File Type Selection
  Choose from accepted response formats:

  • Image (JPG, PNG, etc.)
  • Audio (MP3, WAV)
  • Video (MP4, MOV)
  • Document (PDF, PPT, DOC, CSV, XLS)

• Real-Time Media Capture
  Allow users to record audio or video directly in-browser without leaving the survey.

• Upload & Preview Functionality
  Participants can preview their uploaded content before final submission to confirm accuracy.

• File Restrictions & Validation
  Set maximum file size and restrict file types to meet project requirements.

• Metadata Collection
  Capture supplemental details such as:

  • File timestamps
  • Device/browser type
  • Geolocation data (if enabled)

• Required Toggle
  Make the upload mandatory for completion of the question.

• Rich Media Prompts
  Add example media or supporting visuals to guide responses or demonstrate expectations.

• Clean Export Format
  Each file is securely stored and indexed with labels and metadata, streamlining downstream analysis.

Conclusion

The Multimedia Response Question type on Chisquares is a powerful tool for collecting rich, user-generated content. Whether you are conducting research, gathering testimonials, or verifying participant responses, this feature enables a more dynamic and interactive data collection process.

To watch a video of this question being set up, click the link below: link